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The Power of Soft Skills: Communication



In the fast-paced world of business, success is often measured by qualifications, degrees, and expertise in hard skills. But what if we told you that there's a hidden powerhouse that plays a far more significant role in determining career success? Soft skills, often overshadowed by their hard skill counterparts, are the unsung heroes of professional achievement.

The 85% Factor: Soft Skills at the Heart of Career Success


Research from prestigious institutions such as Harvard University, the Carnegie Foundation, and Stanford Research Center has demonstrated that an astounding 85% of career success is attributed to well-developed soft skills and people skills, while hard skills account for only 15%. That's right; it's the way you communicate, collaborate, lead, and adapt that truly sets the stage for your professional journey.


The Communication Conundrum

One of the critical soft skills that can make or break your professional path is communication. But it's not just about exchanging words; it's about how effectively you do it. Consider these essential aspects of communication within your team:


  1. Team Communication: How do your team members interact with each other? Are they open to sharing ideas and information, or is it more of a one-way street?

  2. Communication with Upper Management: Is there transparency and open dialogue between your team and upper management? Is feedback welcomed and acted upon?

  3. Interdepartmental Communication: How smoothly does information flow between different departments within your organization? Is it seamless, or are there roadblocks?

  4. Listening and Hearing: It's not just about speaking; it's about actively listening and understanding. How well do your team members truly hear and comprehend each other?


Building a Strengths-Based Communication Culture


At Increase Your Impact, we believe in diving deeper into the heart of communication within your organization. We're here to help you establish a strengths-based communication culture that spans from employee to employee, from upper management to lower management, and even extends to your interactions with customers.

You see, being a communication wizard isn't reserved for those with a particular talent. It's about understanding that each team member has their unique strengths to bring to the table.


For instance:

  • A team that excels in strategic thinking might communicate best with facts and data, helping the sales team equip themselves with valuable information for customer interactions.

  • Those with high Communication talent can be your go-to recap person after meetings, distilling complex messages into clear and concise takeaways.

  • A high Harmony individual can step in when your team is stuck, helping everyone find common ground and keeping the momentum toward your shared goals.


No Cookie-Cutter Communication Here


We're not interested in a one-size-fits-all communication plan. While we understand the fundamentals of healthy communication, our goal at Increase Your Impact is to go beyond those rules and fine-tune your company's communication skills. We want to help you thrive, firing on all pistons and achieving success through the power of soft skills.

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